Tom Sweeney

It's a coming of age tale….

Posts Tagged ‘Social Networking’

Looking at recruiting trends for 2009

Posted by sweens on September 17, 2009

Founds this interesting article…

by Benjamin Yoskovitz – http://standoutjobs.com/site/blog/recruiting-trends-for-2009/

The more things change, the more they stay the same.

Michael Specht lists 10 Recruitings Trends for 2009, including:

  1. quality of hire
  2. time to hire
  3. ROI, ROI, ROI
  4. use your talent pool
  5. look for innovative and cost effective advertising
  6. branding
  7. referrals
  8. social media
  9. social networking
  10. learn to use search engines to find candidates

John Sumser had a Recruiting Trends list (published in the Fall) with similar items, although there was some variation. I added my own thoughts to the mix when John published his trends list, referencing how the recruiting trends are relevant to Standout Jobs and our future plans.

When we look at Kevin Wheeler’s thoughts on what would be hot in 2008, we see quite a few similarities.

Looking at the combined lists, here are some additional ideas / expectations for 2009:

  1. Strategic Recruiting becomes a priority. Transactional, shotgun recruiting has been diminishing in value for some time. A recent report indicates that Monster’s revenue will drop 37% in the coming year as companies abandon or lower their job posting contracts. Companies need to look at recruiting strategically and what that means for budgets, time to hire, etc. In my mind, this is a meta-trend for some of the items Michael and John have listed.
  2. Consolidation. The job market is incredibly fragmented, which makes sense given the size of the market and the problems that have existed in it for so many years. I expect 2009 will see more consolidation, although the economic downturn can make it harder for big companies to acquire smaller ones. Nevertheless, I see this trend expanding in 2009 and certainly beyond, when things pick up further.
  3. HR converts into a Marketing Department. Maybe this is just a pipe dream, but the writing would appear to be on the wall. Again, I see this as a meta-trend – encompassing at least half of the recruiting trends Michael references, and at least an equal number of the recruiting trends in John Sumser’s list. Human Resources departments are shifting, and that shift will accelerate in 2009.

It takes time to make monumental change.

That’s certainly true in Human Resources, where many of the points listed above have been on people’s minds for many, many years. But things are changing. More and more recruiters are using Twitter. HR people (corporate and 3rd party recruiters) are blogging. Social networks like RecruitingBlogs are growing in popularity.

Things are changing.

2009 will be a very interesting year. Budgets are being cut (or frozen), people are nervous (or downright panicked), and as much as you can look for opportunity in tough times, driving change and innovation through tough times is extremely hard. It’s easy for people to fall back on what they’ve always done. I can’t tell you how many times I’ve heard, “You can’t be fired for posting on a big job board…”

Well … give it some time …

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LinkedIn Groups: Now posting jobs….

Posted by sweens on February 24, 2009

With the recent updates LinkedIn implemented last week, I truly believe that LinkedIn has separated itself from the many social networking tools on the market today. Many of the recent upgrades made to the LinkedIn site seemed inspired by customer requests. It is finally great to see a company listening to the needs of their clients and translating those needs into a quality product.

While a lot of the changes surround appearance and overall layout of the site – the contact and personal information is laid out in a much more user friendly fashion. I was using LinkedIn today and noticed that the changes to the contact pages are still ongoing so I suspect changes are still to come.

LinkedIn also launched the new Talent Direct product as part of its corporate solution suite of business tools. This new product should enable its users to source multiple urgent positions at the same time. This beefed up version of LinkedIn Recruiter is like adding steroids to your normal LinkedIn account.

Finally, the most advantageous change that I have seen for the average user is the new group function which allows you to post jobs. Many of the groups I was previously in were already posting jobs through the group discussions; however each group now has a specific section designed for job postings. Since the basic LinkedIn account is free, joining groups and looking for jobs is a great way for candidates to search industry specific jobs.

Just another way to get a leg up on the competition…

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All aboard: Next stop, social networks…

Posted by sweens on February 11, 2009

 

As social networking grows and becomes a more prevalent tool in todays’ work force, people are turning to social networking sites to grow their network and connect with like-minded individuals.  Recruiters are using these networking tools to find more and more people on a daily basis.  These tools do not just apply to the IT world, as professionals from many different fields share multiple networks. 

 

If you are looking for generic places to network then the larger social networks like LinkedIn or Facebook are your best bet.  This type of a network will allow you to connect with individuals from different professions rather then the same profession.  Facebook does not foster the same networking spirit that LinkedIn does as Facebook allows people to upload personal photos to share with friends.  Individuals can be worried of creating a negative professional image for themselves through what may be found on their Facebook pages.

 

 

 

LinkedIn on the other hand, does not have this functionality (yet) and is geared for social networking.  I have found through my own experiences that individuals are much more open to connecting on LinkedIn then any other platform.  Anyone who is looking to expand their network on LinkedIn should look to join groups such as:

 

         Open Networking .COM

         Open Networkers!

         Networkers United

         LIONs

         Invites Welcome

         Group Linked

         The Dallas Blue Business Network

 

These groups are open to join and membership in the group means you are open to networking and will accept any invitation you receive.  One of the most successful ways to grow your network is by visiting www.toplinked.com and become an official TopLinked member.  This group has their email address imported into members LinkedIn accounts for easy invite lists and a rapid expansion of your network.  You may join this service for free or by paying a small fee for better distribution of your network.

 

 Lastly I would encourage anyone to join a specialized networking site or group based around your profession or background.  Google has groups for IT professionals.  Most cities have groups that meet once a month to discuss any given profession.  Online networking sites exist for specific industries.  By joining these groups, you simply increase your odds of being connected to like-minded individuals and open the door to more opportunities.

 

I would argue that networking does not occupy a lot of your time and can pay big dividends.  An understanding that recruiters use these networks to locate passive candidates can be a good motivating factor for anyone to jump on the networking train.

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