Tom Sweeney

It's a coming of age tale….

The Unemployed Worker’s New Friend: Outsourcers

Posted by sweens on July 12, 2011

Job Hunters Pay Firms to Launch Résumé Blitz
By: Joe Light

Last summer, Mel Moomjean was unemployed and looking for a job as a sales director, but without meaning to he also applied for work as a receptionist, manicurist and fitness coach. His résumé, which highlights more than 20 years’ experience managing sales teams, even landed at the beauty salon his wife goes to. It was looking for a stylist.

Gary Bauer, the salon’s owner, thought Mr. Moomjean was joking. “I talked to his wife, and we had a good laugh about it.”

It wasn’t a joke. Mr. Moomjean had outsourced his job hunt.

For a $10 monthly fee ($40 for the first month) an automated service called sent out more than 500 job applications in five months on Mr. Moomjean’s behalf. Within a day after a job opening hit the Web, the service scanned it for certain keywords. In Mr. Moomjean’s case, the words included “sales” and “retail.” If the listing was a match, the service would fire off a résumé to the employer without so much as showing it to the applicant.

Mr. Moomjean, who had been mostly out of work for two years, said the salon misfire was just a bit of collateral damage, a cost of his scattershot approach to finding work. “I think I was overqualified for the receptionist job,” he said facetiously.

Clients among U.S. job seekers are hoping to beat the soft job market and tedium of searching with the help of fast-growing niche outsourcing services that rely on computers and workers in India. Customers can send thousands of job applications in a flash, but spamming employers with résumés leads to some strange mishaps.

MyJobHunter is unique in its reliance on software. Customers of pay $30 a week to have their job applications sent out by workers based across the U.S. and abroad.

At, candidates pay up to $98 a week for one of a team of workers in Visakhapatnam, India, to find openings and apply for jobs. Many of JobSerf’s workers join the company because their English is too rudimentary for them to work in a call center, says CEO Jay Martin.

So language difficulties do crop up. When JobSerf six years ago first tested its service with a few U.S. executive clients, its Indian workers applied on their behalf to a number of adult-entertainment companies.

“They were porn magnets,” says Mr. Martin. “They’d apply to CEO and CFO jobs at every porn outfit out there,” says Mr. Martin. The company quickly taught the workers to avoid listings with “XXX” or “adult entertainment” in their descriptions, he adds.

Even with the rules in place, applications still miss the mark. Frankie Balint, 24, of Washington, D.C., hired JobSerf last fall to apply to finance jobs and openings with nonprofit organizations involved in politics or foreign affairs. But one of his first callbacks was for a position selling playground equipment.

“I emailed the guy in charge of my search in India to set new parameters,” he said.

Ultimately, Mr. Balint’s Indian team helped him land a job at Brooklyn Bridge to Cambodia, an outfit that helps small-business owners.

The shotgun approach to applications has other drawbacks: When recruiters call candidates about a job, they often don’t realize that it is something they have applied for.

A district manager for a Krispy Kreme doughnut franchise was taken aback when she called Mr. Moomjean about his application only to learn he had no idea what she was calling about.

“He didn’t know who I was or where I got his application,” recalled Melissa Surby-Curtin, the franchise group’s district manager. “I thought ‘Oh, this isn’t a good start.'”

Mr. Moomjean explained the service to Ms. Surby-Curtin, who now says that Mr. Moomjean’s qualifications fit what they were looking for so perfectly that she didn’t mind how he initially reached out.

Despite the initial confusion, Mr. Moomjean landed the position last August—fund-raising director for the group.

While many U.S. employers have received applications from the outsourcing services, few know they even exist, says Mr. Martin. They mask the email address to make it appear the application has come straight from the applicant. Job seekers, who sometimes aren’t clear in stating their requirements, are to blame for misdirected applications, said Sanjay Dasgupta, head of the JobSerf team in Visakhapatnam. MyJobHunter officials also say their automated system is only as good as the job hunter’s search parameters.

In a span of 240 hours over three months last summer, JobSerf’s staff applied to 711 jobs on behalf of IT manager Colin Campbell, 34, of Cincinnati. Mr. Campbell said he got dozens of calls from potential employers. But he didn’t get his current job that way; he got it through a personal connection.

On a single day last summer, Greg Moffitt, 47, of Houston, sent out more than 100 applications via MyJobHunter. An irritated recruiter, who got his résumé three times, eventually called to ask him to stop.

“I knew that 20% of positions were a complete miss, but I’d rather have too many submissions than too few,” Mr. Moffitt said.

Clients can set search parameters as wide or as narrow as they want. And that can result in either sending out just a few applications in a day or hundreds. Occasionally, the sheer abundance of job applications some clients send can spin out of control, forcing the services to cut them off. MyJobHunter’s service was once slowed by a customer who set his parameters so wide that he applied for more than 20,000 jobs, said Lee Marc, CEO of eDirect Publishing Inc., which owns MyJobHunter.

“They’re like junkies,” said Mr. Marc, who once had a customer apply to 10,000 jobs in a week.

This past fall, JobSerf accidentally forwarded the résumé of a New York University law student to a firm he had asked them not to contact. He had wanted to handle the application for the summer associate position himself.

Although the student’s own résumé was ignored, the JobSerf application landed him a phone interview, said the student.

Syracuse, N.Y., lawyer Joseph Mancuso also received an application from the candidate and was surprised to learn that he had received an outsourced application. “I respond to every single [application] individually,” he said. “I personalize the form letters myself.”


2 Responses to “The Unemployed Worker’s New Friend: Outsourcers”

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