Tom Sweeney

It's a coming of age tale….

Twitter as a recruitment tool: I’m not buying it…

Posted by sweens on May 5, 2009


I signed up for Twitter about a month ago which came out of a conversation with my boss about using it as a recruitment tool of some sort.  Since signing up I have not used it once.  No ‘tweets’ for me – yet somehow I have 21 users following me.  I am not sure why these people would want to follow me as I do not know any of them and I have no content for them to keep in touch with.

I get a lot of spam emails from my LinkedIn contacts who are trying to promote webinars or are sending out email marketing campaigns that deal with getting ‘on board’ the Twitter train and using it as an effective tool.  The problem for me is the number of words you can use per ‘tweet’ – which I have learned is 140. 

For me, I can not convey enough useful information to someone about a position I am looking to staff in 140 words.  Maybe I like to use too much detail?  Maybe not!  But one thing is for certain, I am a BIG believer that a job positing is not a list of requirements and an ‘apply here’ button.

Your job description has to give the audience a sense of the job.  What they are going to be expected to perform, deliverables, team size, organization, responsibilities, qualifications, etc.  Giving that information to anyone is simply not something I have been able to master in 140 words or less. 

This leaves me with no professional use for Twitter.  I logged in before I wrote this post and I saw a lot of people saying ‘I am doing so and so” or “hurry and get such and such before it leaves”.  While this may work for some products or some people, it does not work for me and does not help me recruit candidates.

The problem with publishing a non-detailed job description is that it attracts too many candidates – most of which will not be what you are looking for.  If I sat down and wrote a ‘tweet’ discussing a need to find an experienced QA Manager, I would not be able to clarify my need to find a QA Manager with automated testing experience, using LoadRunner with the management skills needed to deliver high level reports to CIOs and manage a staff of 20 junior testers.  While all at the same time, discussing the company and what it had to offer to any potential employee. 

As such, at this time in my career, I am going to have to say ‘NO’ to Twitter.  If I feel like sharing my thoughts to the world I can use my LinkedIn account to touch my professional connections or I can use Facebook to notify my friends.  Twitter is just too little too late in my case…

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One Response to “Twitter as a recruitment tool: I’m not buying it…”

  1. Interesting. I did the same thing about three weeks ago. I read that it was the next tool that would be near indispensable for recruiting. So far it’s been of no real use, and I’m not sure how it will ever become a primary source of candidates for me.

    I’m glad to know I’m not alone.

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